“𝐀𝐯𝐨𝐢𝐝𝐚𝐧𝐜𝐞 > 𝐑𝐞𝐬𝐢𝐬𝐭𝐚𝐧𝐜𝐞”

I came across this quote written on our office board.
You must be wondering what does this really mean?

Here is something I have to share with you all that I experienced and how it makes perfect sense!

We’ve all grown up hearing – “𝘋𝘰𝘯’𝘵 𝘢𝘷𝘰𝘪𝘥 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴, 𝘧𝘢𝘤𝘦 𝘵𝘩𝘦𝘮 𝘧𝘦𝘢𝘳𝘭𝘦𝘴𝘴𝘭𝘺.” And while that advice holds merit in many situations, I’ve recently realized – it doesn’t apply to everything.

What’s the difference?

Ø 𝑨𝒗𝒐𝒊𝒅𝒂𝒏𝒄𝒆 means staying away from something that doesn’t serve you.
Ø 𝑹𝒆𝒔𝒊𝒔𝒕𝒂𝒏𝒄𝒆 means actively opposing or fighting against it.

What is the today’s relevance of this concept?

Yesterday, I found myself unintentionally spending 45 minutes to an hour scrolling through the news feed on my personal desktop. I quickly went through news article that popped up on the screen. I kept resisting the urge to read each pop-up, but couldn’t do so.

Reason was quite obvious, newsfeed on my desktop was in active mode, and I knew it was bothering me for quite long.

And I realized the answer was simple, I asked a colleague for help and deactivated the news feed entirely.

That’s when it struck me: 𝐈𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐫𝐞𝐬𝐢𝐬𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐝𝐢𝐬𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲, 𝐈 𝐜𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐣𝐮𝐬𝐭 𝐚𝐯𝐨𝐢𝐝𝐞𝐝 𝐢𝐭.

For all these years, I have been struggling to resist the temptation of various news pop ups. At last solution was very simple. Avoid. Deactivate newsfeed!

And it applies to so many parts of life. We face stiff challenges while adopting good habits and dropping bad habits, for instance :
💡 Trying to eat healthy? Instead of resisting junk food, simply don’t keep it at home. Stock up on healthy options instead.
💡 Struggling with binge-watching? Cancel those subscriptions or block the platforms on your devices.

We glorify resistance like it’s the only way to grow.
But in reality, peace sometimes lies in 𝐚𝐯𝐨𝐢𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐚𝐢𝐧 𝐮𝐬.

This has been a small but powerful shift in my thinking.
Would love to hear your thoughts –

Where have you seen avoidance working better than resistance in your life?
Let me know in the comments.

Till then,
𝐀𝐯𝐨𝐢𝐝 𝐚𝐧𝐝 𝐊𝐞𝐞𝐩 𝐆𝐫𝐨𝐰𝐢𝐧𝐠!

If someone ask us what we do, we usually have an answer ready.
Sometimes we even explain how we do it.
But we rarely know WHY we do what we do.

Let me take you through my journey to discovering this “WHY”

Back in 1993, I started my CA practice, with very few resources and no ideal circumstances. Though it was a rollercoaster ride for last more than 3 decades, I have been fortunate to be surrounded by people with positive and growth mind-set.

It was a leap of faith and it worked.

Everything seemed just fine on the surface.
A stable practice, a good reputation, a healthy family, financial comfort……
yet something inside me felt unsettled.

I still recall that day somewhere in June 2008 when it was all hunky-dory on all fronts.

There was no visible crisis. No professional burnout.
And yet… I felt a strange vacuum inside.

I was really clueless of inner turmoil, I was going through.
I had spent years focusing on what I do and how I do it… But I had never paused long enough to ask “Why?”

Though, I achieved all the material feast, there was innate inexplicable pain. This shook my firm belief that once all my existential needs are taken care of, I will be happy forever.

I didn’t have an answer to that question right away, one thing was sure that my search has surely begun.

Search for my 𝘞𝘏𝘠? Search for 𝘮𝘺 𝘱𝘶𝘳𝘱𝘰𝘴𝘦? Search for reason to get out of bed every morning?

Unless I am clear why I do what I do……,
How do I expect anyone else…….my team, my clients, my family to know that?
How do I expect my team, why to come to work when leader himself has no clarity on why?

After lot of introspection and professional help, I realise that I should be very
clear about the very purpose of my existence. And gradually – the fog began to lift.

𝑰 𝒇𝒐𝒖𝒏𝒅 𝒎𝒚 𝑾𝑯𝒀.

What happened next completely transformed the way I lead, work and live.

🔜 In the next post I will share how this discovery shaped the culture, vision and everyday work at Mangesh Kadam & Associates.

Stay tuned!
Until then……
Have you discovered your “WHY”?
I would love to hear your stories!

In my previous post, I shared how having a sense of why can completely shift the way we see our work and life.

Today, I want to share my own journey to discovering why I do what I do.

When I looked back at all my impactful life experiences, I noticed a pattern. I felt the most at peace, when I was deeply aligned with my higher self – when I was clear, transparent, and true to myself.

But the truth is, I haven’t always been in that space.
Whenever I drifted from these values, life felt chaotic and heavy.

The biggest challenge? Staying aware. Embracing change. Holding on to clarity when everything around me was uncertain.

There is a saying that, “𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝒑𝒓𝒆𝒄𝒆𝒅𝒆𝒔 𝒄𝒉𝒂𝒏𝒈𝒆.”

Everything meaningful in my life, every decision, every step forward, every impact – has come from a place of awareness. And this has quietly become the core of everything I stand for,

𝐓𝐨 𝐬𝐩𝐫𝐞𝐚𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 : in myself, in others, and in the work I do.

It’s no surprise that the purpose of our organization, Mangesh Kadam & Associates, is also rooted in that same mission.

We don’t just work on numbers and compliance – we work with the intent of Spreading Awareness. We think, act and communicate from the inside out. We exist to spread awareness – to empower individuals and businesses to make conscious, clear, and courageous choices.

𝐎𝐮𝐫 𝐖𝐇𝐘 :
𝑻𝒐 𝒔𝒑𝒓𝒆𝒂𝒅 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝒕𝒉𝒂𝒕 𝒆𝒎𝒑𝒐𝒘𝒆𝒓𝒔 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 𝒘𝒂𝒍𝒌 𝒕𝒉𝒆 𝒓𝒊𝒈𝒉𝒕𝒆𝒐𝒖𝒔 𝒑𝒂𝒕𝒉 𝒂𝒏𝒅 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒂 𝒃𝒍𝒊𝒔𝒔𝒇𝒖𝒍 𝒔𝒕𝒂𝒕𝒆 𝒐𝒇 𝒆𝒒𝒖𝒂𝒏𝒊𝒎𝒊𝒕𝒚.

We do this through 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧, 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲, 𝐀𝐮𝐝𝐢𝐭, 𝐚𝐧𝐝 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 – always followed by our core, non-negotiable principles:
👉 Client’s interest is paramount.
👉 A selfless, service-driven approach.
👉 Absolute clarity and transparency in all we do.

This clarity has given us a new vision –
We’re not here to do business with just anyone.
We’re here to build something meaningful with those who believe what we believe.

If there’s one thing I’ve learned, it’s this :

𝘒𝘯𝘰𝘸𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘞𝘏𝘠 𝘪𝘴 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘵𝘩𝘦 𝘱𝘢𝘵𝘩 𝘵𝘰 𝘣𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭, 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘵𝘰 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯 𝘭𝘢𝘴𝘵𝘪𝘯𝘨 𝘴𝘶𝘤𝘤𝘦𝘴𝘴.

𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘱𝘶𝘳𝘱𝘰𝘴𝘦 𝘪𝘴 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 .
𝘈𝘯𝘥 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘢𝘭𝘪𝘨𝘯𝘦𝘥 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘸𝘪𝘵𝘩 𝘪𝘵, 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘺𝘰𝘶𝘳 𝘪𝘮𝘱𝘢𝘤𝘵 𝘣𝘦𝘤𝘰𝘮𝘦𝘴.

🔍 The search for purpose is not easy but it’s worth it.
So, what keeps you going? Share in the comments. 💬