Print Media & Advertisement Industry
Brief Industry Introduction
The print media and advertisement industry is one of the oldest forms of mass communication and remains highly influential in India despite the rise of digital platforms. Newspapers, magazines, advertising agencies, and publishing houses drive communication, branding, and public opinion. However, the sector faces challenges like declining circulation, GST complexities, copyright issues, and high operational costs.
At Mangesh Kadam & Associates, we provide comprehensive advisory and compliance solutions to help media houses, publishers, and advertising agencies stay financially healthy, compliant, and future-ready.
Key Challenges & How We Help
Declining Circulation & Revenue Pressure
Challenge
With digital platforms gaining popularity, traditional print media faces shrinking readership and advertisement revenue. This impacts sustainability.
Our Role
We assist in business restructuring, cost optimization, and diversification strategies. Our advisory helps media businesses explore digital avenues and maintain profitability.
GST & Tax Compliance
Challenge
Complexities around GST on advertising services, printing, and composite supply often result in errors. Non-compliance can attract heavy penalties.
Our Role
We provide GST registration, classification, reconciliations, and audit support. Our expertise ensures correct tax treatment and minimum disputes.
Copyright & Intellectual Property Issues
Challenge
Print and advertising agencies frequently face issues relating to copyright infringement, licensing, and royalty payments.
Our Role
We help ensure proper tax deduction at source, and guide on compliance with IP laws.
Working Capital & Vendor Payments
Challenge
Agencies face delayed client payments while having to pay vendors upfront, creating cash flow strain.
Our Role
We prepare working capital plans, receivables management systems, and cash flow forecasting models to ensure smooth liquidity.
Regulatory & Labour Law Compliance
Challenge
Media houses must comply with labour laws, PF/ESI, and contract labour regulations. Gaps can invite penalties and labour disputes.
Our Role
We provide compliance management, payroll audit, and statutory reporting support to avoid disputes.
Business Growth & Diversification
Challenge
Reliance on traditional advertising revenues is risky in today’s market. Institutions often lack structured growth strategies.
Our Role
We provide strategic business advisory, digital transition support, and financial modelling for expansion into new media platforms.
Why Choose Us for Print Media & Advertisement
Sector-Specific Knowledge
Experience with publishers, media agencies, and advertising houses.
Tax & Compliance Expertise
Specialized handling of GST, TDS, and copyright-related tax issues.
Cash Flow Management
Tailored solutions for receivables, vendor payments, and working capital planning.
Strategic Growth Advisory
Support in diversification, digital transition, and long-term sustainability.